Smart Friends

Author, speaker, investor, and podcaster Eric Jorgenson is a leader in the space of deep-thinking individuals. The community he has collected enjoys his curation of topics, conversions, and insights. Smart Friends is a lifestyle brand that captures the optimistic future envisioned by an existing community of scientists, technologists, and futurists and the brand and its signature illustrational graphic system was adapted to his podcasts, YouTube identity, and Twitter.

The brand's mark was inspired by the use of eyes and dialogue balloons to represent the innovative, technological think-tank that it is.