Liquid Novocaine Bourbon Label

When Dr. Williamson, a dentist with Aerovista Dental in San Luis Obispo, wanted to redesign his custom order of bourbon from Rod & Hammer's SLO Stills that he uses to gift to friends the first step was to rebrand it with a playful name and design that mirrored that of a 19th Century elixirs and potions sold by traveling salesmen. The end product communicated the fun, playful spirit by which it was being given.